PRIVACY POLICY

**Jelly Bean Self-Publishing** is a trading name of Candy Jar Limited (“we”, “us”, “our”).

We are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Data Controller
Candy Jar Limited
Mackintosh House
136 Newport Road
Cardiff
CF24 1DJ

Company Number: 7257988

Contact: customerservices@candy-jar.co.uk

What Data We Collect

We may collect and process the following personal data:

– Identity data: name, and any other information you provide when submitting a form on our site
– Contact data: email address, phone number, postal address
– Technical data: IP address, browser type and version, time zone, operating system, and other technology on the devices you use to access our site
– Usage data: information about how you use our website
– Marketing and communications data: your preferences in receiving marketing from us and your communication preferences

How We Collect Your Data

We collect data through:

– Forms you complete on our website (www.jellybeanselfpublishing.co.uk), including submission and contact forms
– Automated technologies such as cookies and analytics tools (see Cookies section below)
– Correspondence you send to us by email or other means

How We Use Your Data

We use your personal data for the following purposes and on the following legal bases:

| Purpose | Legal Basis |
|—|—|
| To respond to your enquiries and fulfil requests | Legitimate interests / Contract |
| To improve our website and services | Legitimate interests |
| To send you marketing communications (where you have opted in) | Consent |
| To measure the effectiveness of our advertising | Legitimate interests / Consent |
| To match your contact details with advertising platforms (e.g. Google Customer Match) for targeted advertising | Consent |
| To comply with legal obligations | Legal obligation |

We will only use your data for direct marketing or advertising matching purposes where you have given us explicit consent to do so. You may withdraw this consent at any time by contacting us at info@candy-jar.co.uk.

Cookies and Analytics

Our website uses cookies and similar tracking technologies. We use:

– Google Analytics (GA4): to understand how visitors use our site
– Google Ads: to measure conversions from our advertising
– Meta Pixel: to measure the effectiveness of our Facebook and Instagram advertising

We operate a cookie consent mechanism on our site. Analytics and advertising cookies are only set if you accept cookies. If you decline, only strictly necessary cookies will be used.

For more information about how Google uses data, visit: https://policies.google.com/privacy

Sharing Your Data

We may share your personal data with:

– Google LLC: for analytics, advertising measurement, and (where you have consented) Customer Match advertising
– Meta Platforms Ireland Ltd: for advertising measurement via the Meta Pixel
– Service providers acting as data processors who provide IT and system administration services
– Regulators and authorities where required by law

We do not sell your personal data to third parties.

International Transfers

Some of our service providers (including Google and Meta) are based outside the UK. Where we transfer your data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR, including reliance on UK adequacy regulations or Standard Contractual Clauses.

Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Enquiry and submission data is typically retained for up to 3 years.

## Your Rights

Under UK GDPR, you have the right to:

– **Access** the personal data we hold about you (free of charge)
– **Correct** inaccurate data
– **Erase** your data in certain circumstances
– **Restrict** our processing of your data
– **Object** to processing based on legitimate interests
– **Withdraw consent** at any time where processing is based on consent
– **Data portability** in certain circumstances
– **Lodge a complaint** with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113

To exercise any of these rights, please contact us at customerservices@candy-jar.co.uk.

Links to Other Websites

Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

## Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page. Where changes are significant, we will notify you by email where appropriate.

## Contact

For any questions about this privacy policy or how we handle your data, please contact:

customerservices@candy-jar.co.uk

Candy Jar Limited, Mackintosh House, 136 Newport Road, Cardiff, CF24 1DJ